Cookie Policy
Last Updated: March 25, 2026
1. Introduction
Via 313 is committed to being transparent about how we collect and use data related to your browsing experience. This Cookie Policy is designed to help you understand what cookies are, how we use them on our website, and the choices available to you regarding their use.
This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services. If you have any questions about how we handle your data, please contact us using the information provided at the end of this document.
As a food service business operating in the United States, we comply with applicable federal and state laws, including the Federal Trade Commission (FTC) Act, and applicable state privacy laws including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents.
2. What Are Cookies?
Cookies are small text files that are stored on your computer, tablet, smartphone, or other internet-enabled device when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to the operators of the website.
Cookies are created by your web browser when a website you visit asks it to do so. The cookie is then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies perform a variety of functions, including:
- Remembering your preferences and settings so you don't have to re-enter them each time you visit
- Keeping you signed into your account
- Measuring how you use the website so we can improve it
- Helping us to show you relevant advertisements and promotional content
- Improving the overall speed and security of the website
2.1 Types of Cookies by Duration
Cookies can be categorized based on how long they remain on your device:
- Session Cookies: These are temporary cookies that are deleted when you close your browser. They are used to maintain your session while you browse our website.
- Persistent Cookies: These cookies remain on your device for a specified period of time or until you manually delete them. They are used to remember your preferences for future visits.
2.2 Types of Cookies by Origin
- First-Party Cookies: These cookies are set directly by Via 313's website (via313pizza.rest) and can only be read by our website.
- Third-Party Cookies: These cookies are set by a domain other than via313pizza.rest, typically by our service providers and advertising partners such as Google and Facebook.
2.3 Similar Tracking Technologies
In addition to cookies, we may also use similar tracking technologies such as:
- Web Beacons (Pixel Tags): Small transparent image files that help us track email open rates and website activity.
- Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
- Session Storage: Temporary storage that is cleared when your browser session ends.
- JavaScript Tags: Small pieces of code that collect information about your interaction with our website.
3. Categories of Cookies We Use
We use the following categories of cookies on our website:
3.1 Strictly Necessary / Essential Cookies
These cookies are essential for our website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting your privacy preferences, logging into your account, or filling out forms. Without these cookies, the services you request cannot be provided.
Because these cookies are strictly necessary for the website to function, they do not require your consent under applicable law.
3.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous.
We use Google Analytics to collect this information, which helps us to improve how our website works and understand how our visitors interact with our content.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization based on your interactions and preferences. They may be set by us or by third-party providers whose services we have added to our website. If you do not allow these cookies, some or all of these services may not function properly.
3.4 Advertising and Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They may be set through our website by our advertising partners, such as Google Ads and Facebook.
4. Specific Cookies We Use
The following table provides detailed information about the specific cookies used on via313pizza.rest:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how you use the website. Used to distinguish users and track sessions across pages. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how you use the website. Used to distinguish users within a single day. | Analytics | 24 hours |
_gat |
Google Analytics | Used to throttle request rate to Google Analytics, limiting data collection on high-traffic websites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using its services. Tracks conversions from Google Ads campaigns. | Advertising | 3 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | Advertising | 3 months |
_fbc |
Facebook (Meta) | Stores the last click ad information when a user lands on the website from Facebook Ads. | Advertising | 3 months |
cookieconsent_status |
Via 313 | Stores your cookie consent preferences so we do not display the consent banner on every visit. | Essential / Functional | 1 year |
PHPSESSID |
Via 313 | Preserves your session state across page requests. Required for core website functionality such as shopping cart and order processing. | Essential | Session |
cart |
Via 313 | Stores your online order cart contents so your selections are not lost when you navigate between pages. | Functional | Session / 7 days |
user_preferences |
Via 313 | Remembers your preferences such as your location selection, language, and preferred restaurant location for future visits. | Functional | 6 months |
_hjSessionUser_* |
Hotjar | Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. | Analytics | 1 year |
_hjSession_* |
Hotjar | Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. | Analytics | 30 minutes |
This table is updated periodically. The cookies listed reflect those in use as of March 25, 2026.
5. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences through the following methods:
5.1 Browser Settings
Most web browsers allow you to control and manage cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Please note that if you choose to disable cookies, some features of our website may not function correctly.
Here are instructions for managing cookies in the most popular browsers:
| Browser | How to Manage Cookies |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Options → Privacy & Security → Cookies and Site Data |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and Site Permissions → Cookies and Site Data |
| Opera | Settings → Advanced → Privacy & security → Site Settings → Cookies |
| Safari (iOS/iPhone) | Settings → Safari → Privacy & Security → Block All Cookies |
| Chrome (Android) | Chrome Menu → Settings → Site Settings → Cookies |
5.2 Opt-Out Tools Provided by Third Parties
Several of our third-party service providers offer their own opt-out mechanisms. You can use the following tools to opt out of specific tracking and advertising cookies:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: You can opt out of personalized Google Ads by visiting Google's Ad Settings: https://adssettings.google.com
- Google Privacy & Terms: Review Google's full privacy and terms at: https://policies.google.com/privacy
- Facebook (Meta) Ad Preferences: You can manage your Facebook advertising preferences through the Ad Preferences page: https://www.facebook.com/adpreferences
- Facebook Data Policy: Review how Facebook handles your data at: https://www.facebook.com/policy.php
- Network Advertising Initiative (NAI) Opt-Out: Opt out of interest-based advertising from NAI member companies: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) Opt-Out: Use the DAA's WebChoices tool to opt out: https://optout.aboutads.info
- Hotjar Opt-Out: Prevent Hotjar from collecting your data by visiting: https://www.hotjar.com/legal/compliance/opt-out
6. Impact of Disabling Cookies
While you have the right to manage and disable cookies, it is important to understand that doing so may affect your experience on our website. The following outlines the potential impact of disabling specific types of cookies:
- Essential Cookies Disabled: You may be unable to complete online orders, log into your account, or use interactive features of the website. The site may not function as intended.
- Analytics Cookies Disabled: We will be unable to track and analyze how visitors use our website, which limits our ability to improve the site and user experience. Your browsing will not be affected functionally.
- Functional Cookies Disabled: Your preferences, such as saved location information and customized settings, will not be remembered between visits. You may need to re-enter your preferences each time you visit.
- Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently, as frequency capping will not be applied.
7. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, you can use the cookie management tools described in this policy to control tracking on our website.
8. California Privacy Rights (CCPA/CPRA)
For residents of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide specific rights related to your personal information, including information collected through cookies. California residents have the right to:
- Know what personal information is being collected about them
- Know whether their personal information is sold or disclosed and to whom
- Opt out of the sale or sharing of their personal information
- Request deletion of their personal information
- Not be discriminated against for exercising their privacy rights
- Correct inaccurate personal information
- Limit the use and disclosure of sensitive personal information
Some of the cookies we use, particularly advertising and analytics cookies, may constitute a "sale" or "sharing" of personal information under California law. To opt out of the sale or sharing of your personal information through cookies, please use the opt-out tools listed in Section 5.2 of this policy, or contact us directly using the contact information below.
9. Children's Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children through cookies or other technologies. If you believe that we have inadvertently collected information from a child under 13, please contact us immediately so we can take appropriate action.
10. Changes to This Cookie Policy
We reserve the right to update or modify this Cookie Policy at any time. Any changes will be effective immediately upon posting the updated policy on our website. The "Last Updated" date at the top of this page will reflect the date of the most recent revision.
We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. If we make material changes to this policy, we will notify you through a prominent notice on our website or via email, where appropriate.
Your continued use of our website following the posting of changes constitutes your acceptance of those changes.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your inquiries in a timely and transparent manner.
Via 313 — Contact Information
- Company Name: Via 313
- Website: via313pizza.rest
- Email: [email protected]
For privacy-related inquiries, including requests to opt out of the sale of your personal information (California residents), please email us with the subject line "Cookie Policy Inquiry" or "California Privacy Request".
This Cookie Policy is effective as of March 25, 2026, and applies to all users of the via313pizza.rest website. This policy is governed by the laws of the United States, including applicable federal law and the laws of the state in which Via 313 operates.